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The Segmentation Study Guide is designed for university-level marketing students. It covers the key topics of market segmentation, target marketing, positioning and perceptual maps. It includes a good mix of textbook theory, practical examples and ho...

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Running a small business. Learn how to operate and grow a business with information from accounting and bookkeeping to how to obtain small business financing, get ideas for franchises and more.

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Free knowledge, concepts and ideas about marketing and strategy., All marketing strategy is built on STP : Segmentation, Targeting, and Positioning., 12 Steps for New Product Development, A marketing strategy is composed of several interrelated eleme...

BusinessDictionary.com. Easy-to-use free business glossary with over 20,000 terms. Concise, clear, and comprehensive.

On The Mark is a marketing company specializing in all aspects of business to business (B2B) marketing in the high technology industry.

Hinge provides branding and marketing expertise to professional services firms nationwide. We serve the technology, government contracting, A/E/C, accounting & finance and consulting & outsourcing markets.

Positioning is how you differentiate your brand in the mind of your prospect. Innis Maggiore has developed a disciplined practice to ensure that any marketing investment aligns with the brand positions of our clients.

Chief Outsiders is unique among strategic marketing consulting firms by offering outsourced CMO services - Chief Marketing Officers on a fractional or part-time basis