HEATKEYS

The Segmentation Study Guide is designed for university-level marketing students. It covers the key topics of market segmentation, target marketing, positioning and perceptual maps. It includes a good mix of textbook theory, practical examples and ho...

The more Beloved the Brand, the more Valuable the Brand

EquiBrand is a Strategic Marketing Consultant, using a fact-based, analytical approach to address Brand Strategy Consulting and other complex marketing challenges for our clients.

A website primarily designed for marketing students to enable them to quickly and easily produce perceptual maps via a free spreadsheet download.

The Content Marketing Institute (CMI) association is your daily source of how-to insight for content marketing advice, samples and case studies.

A small business blog for entrepreneurs filled with articles on marketing, startups, SEO, social media, web design, and more small business topics.

Create, share and collaboratively work on mind maps with MindMeister, the leading online mind mapping software. Includes apps for iPhone, iPad and Android.

YouTube is a place to discover, watch, upload and share videos.