HEATKEYS

How to use marketing metrics to prove your Advertising or Public Relations pays for itself. A plain-English introduction to measurement.

Advertising.com combines the industry?s most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

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Turn was founded to bring the efficiencies of search to online display. Our real-time, end-to-end media & data platform delivers custom audiences at scale with unmatched performance and actionable insights.

Adweek is the destination for creative thought leaders and advertising industry influencers looking for the latest strategies, innovations and ideas. Coverage extends beyond traditional advertising to include social media, pop culture and design.

A digital advertising media optimization news and discussion website.

Vantage Local is an online advertising agency and AdTech company. We empower media agencies and local businesses. At Vantage Local we provide solutions for advanced targeting technology and advanced rich media creative. We support major agencies, and...

Course materials, teaching and educational resources are available at Harvard Business for Educators. Choose from a selection of products including business cases, articles, books, course planning tools and more.

HubSpot Internet Marketing Blog - Award winning blog on Internet marketing, search engine optimization, inbound marketing, analytics, best practices.

MediaPost Publications is an online resource for all advertising media professionals - Online, TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary, directories, social networks and research.

Digiday - Where Digital Content, Commerce and Innovation Collide. Digiday is a content hub and daily newsletter featuring commentary and analysis from leading minds in the digital content business. We cover the top stories in online publishing and ma...