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In 1923, a Los Angeles real estate group unveiled a massive billboard to promote their new Hollywoodland development. Little did they know that their brash publicity stunt would go on to become a revered international icon: the Hollywood Sign.

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In 1923, a Los Angeles real estate group unveiled a massive billboard to promote their new Hollywoodland development. Little did they know that their brash publicity stunt would go on to become a revered international icon: the Hollywood Sign.