HEATKEYS

Creative and social media ideas for a consumer driven world from the perspective of Mullen's chief creative officer and chief social media officer.

Twitter is without a doubt the best way to share and discover what is happening right now.

LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn is a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.

Boston University is a leading private research institution with two primary campuses in the heart of Boston and programs around the world.

Mullen is a Boston-based full service integrated advertising agency known for television, print and digital advertising; web design and social media; public relations, direct marketing, media services and analytics.

YouTube is a place to discover, watch, upload and share videos.

Napkin Labs builds social tools to help brands uncover the passion and creativity of their Facebook community.

Adweek is the destination for creative thought leaders and advertising industry influencers looking for the latest strategies, innovations and ideas. Coverage extends beyond traditional advertising to include social media, pop culture and design.

Integrated Marketing Communications / 360 Degree Branding Diagnosis and Prognosis from Dr. Bill Ward, President/Senior Consultant, Dr-4-Ward Communications, and Assistant Professor of Marketing, Alfred University.

Create stories using social media. Turn what people post on social media into compelling stories. Collect the best photos, video, tweets and more to publish them as simple, beautiful stories that can be embedded anywhere.