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Business management case studies, articles, books, and more from Harvard Business Review, addressing today

The Segmentation Study Guide is designed for university-level marketing students. It covers the key topics of market segmentation, target marketing, positioning and perceptual maps. It includes a good mix of textbook theory, practical examples and ho...

Need help with an assignment? eNotes offers a large resource of study guides, lesson plans, literary criticism, and a vibrant community of knowledgeable teachers and students in our discussi...

Marketing speaker and marketing coach David Newman speaks to groups of professionals who want to attract, engage, and win more customers.

Outsourcing services and solutions from Outsource2india. Outsource2india provides business outsourcing across a range of services like call center outsourcing, data management outsourcing, financial services, software development and more.

Positioning is how you differentiate your brand in the mind of your prospect. Innis Maggiore has developed a disciplined practice to ensure that any marketing investment aligns with the brand positions of our clients.

Since 1965, SAGE has helped inform and educate a global community of scholars, practitioners, researchers, and students spanning a wide range of subject areas including business, humanities, social sciences, and science, technology, and medicine. An ...